Welcome to Neural Sense
Follow Us:
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Face the Truth By measuring consumers' Facial Expressions, we can gauge the range of emotional responses to your brand stimuli -
Emotion Sells Gauge emotional arousal using tech in a variety of scenarios -
Wave Goodbye to poor marketing and get the consumer insight to differentiate your brand
About Neural Sense
At Neural Sense, we offer a variety of Neuromarketing techniques to South African businesses, helping optimise the interactions consumers have with their brands.
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Measure Emotion Measure valence and arousal responses to your ads, second-by-second -
Measure Emotion with FACS Use Facial Coding to provide a second-by-second emotional profile of your ad. -
EEG Measure Brain Electrical Activity
Neuromarketing brings fact to Research
With ever discerning customers, increasing competition, and easy access to information, there has never been a time where every Marketing Rand spent has had to work as hard. Marketers need to ensure that their brands are connecting with their consumers, remaining memorable and relevant. Neural Sense Neuromarketing provides scientific-based evidence for where and how your marketing can be improved.
- fMRI
- Facial coding
- GSR
- EEG
fMRIfMRI Use Cases
We have partnered with CUBIC in order to make Functional Magnetic Resonance Imaging accessible for you. fMRI is an incredibly accurate technique, and is good at measuring deeper into the brain. This is particularly important for measuring responses and activity in the limbic system or emotional brain.
FACS - A Diverse Tool
Did you know we're all facial coders to a degree? Facial Coding is a powerful and scientific tool that can be used in a variety of settings. If you want an accurate measure of the emotional response of your target audience, with a tried-and-tested technique that is affordable; FACS is for you.
QSensorGalvanic Skin Response
We utilise the Affectiva Q Sensor device - a wearable, wireless biosensor that measures emotional arousal via skin conductance, a form of electrodermal activity that grows higher during states such as excitement, attention or anxiety and lower during states such as boredom or relaxation. The sensor also measures temperature and activity.
EMOTIV A bit About Electroencephalography
While it might seem like a mouthful, electroencephalography (EEG) is quite an easy concept to grasp. Using an EEG, we can measure the electrical activity of the brain. When an area of the brain is working harder, its electrical spikes can be measured on the EEG. Want to know if your ad is being remembered or if personal meaning is being applied? EEG can help determine this.